Give your team a faster path to bolder strategy
Think Bigger AI takes Sheena Iyengar’s proven innovation methodology and puts it in your team’s hands — an AI-powered platform that searches within, across, and beyond your industry, turning days of research into hours of structured insight.
Using the Think Bigger tool [is] like putting the world’s greatest business minds in one room, asking a question, and getting a summary of the 10 best answers in a matter of seconds.
Kunal Gupta
CEO of NutraMed
[Think Bigger] is a valuable tool, especially when drilling down into the results the Choice Mapper provides you. It opens up your mind so you can think of ideas you otherwise would not.
Anthony Guglielmi
President of Shenandoah
The [biggest] benefit we enjoyed was how [Choice Mapping] generated discussion and provoked ideas.
Paul Severin
CEO of Aero3
The model and the tool to help drive out-of-the-box solutions; even if the tool doesn’t provide the exact answer, some of the proposed solutions do help expand your thinking to help you fill in those boxes with more creative solutions.
Mike Odom
CEO of Pacteon Group
I have really benefited from the Think Bigger methodology. It has provided a framework for our teams to look at potential opportunities within our business differently.
Josh Bardwell
VP Business Development at Vintage Parts
Overall, Think Bigger is clear and logical, with a strong foundation in guiding strategic choices. The frameworks were relevant and useful in helping make more informed decisions.
Ketan Desai
CEO of Precision Aviation Group
Built for teams making high-stakes decisions
Define the Challenge
Know exactly what you’re solving
Before you can think bigger, you need to think clearer. This stage turns ambiguity into a structured starting point.
Evaluate what you find
The platform guides your team through articulating the strategic challenge — sharpening vague concerns into a clear, actionable problem statement.
Frame your problem
The quality of your solution depends on how you frame the problem. Make sure you’re solving the right problem at the right level.
Explore Solutions
Search where no one else is looking
The best solutions to your problem already exist — just not in your industry. This stage finds them.
Search across three layers
For each subproblem, Think Bigger AI surfaces proven solutions from within your industry, adjacent fields, and distant domains your team would never think to explore.
Evaluate what you find
Not everything worth finding is immediately useful. Learn to assess what matters, what doesn’t, and what changes your understanding of the potential solution.
Build Your Strategy
Assemble your breakthrough
Innovation isn’t a single eureka moment — it’s a series of deliberate choices. This stage is where they come together.
Make deliberate choices
Select the strongest solutions across your subproblems — creative decisions backed by real-world proof from across industries, not gut feeling.
Combine into something original
Mix and match the best ideas to create new ideas.
Built for teams making high-stakes decisions
Break out of echo chambers
Most teams default to the same industry benchmarks and competitor playbooks. Think Bigger AI systematically pulls your thinking beyond familiar territory — so your strategy isn’t just a variation of what everyone else is doing.
Align your team around a shared process
Strategic disagreements often stem from people framing the problem differently. The guided methodology gives your team a common structure for thinking through challenges, reducing friction and building alignment.
Make creative choices, not guesses
Innovation doesn’t have to be a leap of faith. The platform surfaces real evidence and proven approaches for every subproblem, so your team chooses from options grounded in what actually works.
For the teams shaping what comes next
Define the problem before seeking solutions
define
Innovation leaders
Tasked with finding the next big opportunity but stuck recycling ideas from within the industry.
explore
Strategy & R&D teams
Responsible for high-stakes decisions but lacking a structured way to explore beyond familiar territory.
decide
Consultants & advisors
Serving clients who need differentiated strategies, not repackaged best practices.
