ORIGIN
From research to product
Think Bigger AI began as a question Sheena Iyengar spent twenty years answering — can creativity be taught? The methodology she developed at Columbia Business School proved it could. Now we’re putting that framework in the hands of every team making high-stakes decisions.
LEADERSHIP
The people behind it
Decades of experience across strategy, technology, and behavioral science
Co-Founder and Founding Scientist
Sheena Iyengar
Sheena is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice.
Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making.
She has presented TED talks on choice and is the author of The Art of Choosing (2010), and Think Bigger (2023)
Chief Product Officer (CPO)
Dan Maccarone
Dan Maccarone is the Chief Product Officer at Think Bigger, where he leads product strategy and development for the tools that bring Sheena Iyengar’s innovation methodology to leaders and organizations.
With over 25 years in product and design, Dan has helped shape 100+ products, including the original strategy and UX for Hulu, Citibike, Foursquare, Rent the Runway and transforming brands like the New York Times, the Wall Street Journal, Comcast and GE. With a career-long focus on turning complex ideas into things people actually want to use, his client work spans Bloomberg, Blade, TD Ameritrade, Kaiser Family Foundation, and CNN.
He is also the founder of the NYC-based product strategy and design studios Hard Candy Shell and Charming Robot. Dan is the author of the Audible Original The Barstool MBA, host of the podcast Story in a Bottle.
Teams like yours are using Think Bigger to solve problems better
What leaders say after using Think Bigger
Iyengar inspires the creative problem solver in all of us.
Michael Bloomberg
Former CEO of Bloomberg, Former Mayor of New York City
The model and the tool to help drive out-of-the-box solutions; even if the tool doesn’t provide the exact answer, some of the proposed solutions do help expand your thinking to help you fill in those boxes with more creative solutions.”
Mike Odom
CEO of Pacteon Group
By pushing and pulling on the familiar notion that there’s nothing new under the sun, Iyengar accomplishes what she advises her readers to do. She creates something new and meaningful.
New York Times
After studying innovation for more than a decade, [Iyengar] distilled her thoughts [in] ‘Think Bigger: How to Innovate,’ which lays out a process for developing high-quality ideas.
The Wall Street Journal